Jackson Thornton Celebrates 100 Years with 100 Acts of Service + New Branding
February 1, 2019
Jackson Thornton, a certified public accounting and consulting firm, is celebrating two big milestones in 2019: its 100th birthday and the roll-out of a new corporate brand identity and tagline across all its entities.
Jackson Thornton was founded in 1919 in Montgomery, Alabama, which remains the location of the firm’s corporate headquarters. Through the years, the firm has expanded into seven offices in three states: Alabama, Tennessee and Kansas. In honor of its centennial, Jackson Thornton’s staff will celebrate with a special year of giving back in each of the communities it serves.
“As we begin our second century, we wanted a way to show our appreciation to the communities who have been so welcoming of us,” said Ned Sheffield, President and Managing Principal of Jackson Thornton. “We thought what better way to say thank you than to donate our time, talents and gifts to worthy organizations across our service areas.” Jackson Thornton’s 200+ person team kicked off its “100 Years | 100 Acts of Service” by packing more than 34,000 meals for Rise Against Hunger. The firm is evaluating additional large-scale opportunities in its service areas with many smaller service projects already completed.
Also in honor of its 100th birthday, the firm introduced new branding, a new corporate website, and an ad campaign focused on generations of client stories. The firm’s new tagline, “Set the bar higher,” is a call for both employees and clients to raise their expectations of Jackson Thornton even higher in the coming century. “As we turn 100, we wanted our brand to even better reflect our passion for client service,” commented Sheffield. “We continue to evolve and improve to help clients achieve their goals; we wanted our brand identity to evolve as well.”